How to Generate Prospects & Leads Online for FREE with Paid Ads—Even If Your Company’s Comp Plan Sucks!
What if I told you that you could generate prospects and leads 100% for free using paid advertising?
Now, you might be thinking, “Wait….what does that even mean? How could you generate free leads with paid advertising?”
But hear me out.
Because what I’m about to share an old, tried, true, and tested method of effectively getting your advertising paid for, fully funded—even making a profit—and building your list, for free…
…all without having to prospect, recruit, sell, or really have to do anything with your network marketing company.
There’s no networking, no cold-calling, and no face-to-face meetings required!
Now, you’re probably wondering how this makes any sense.
Isn’t the whole point of network marketing to recruit and sell?
Well, yes it is.
But there’s an easier way to do it.
Don’t believe me? It’s quite simple and I’ll show you how in just a moment.
But first, let’s first make some important distinctions between network marketing comp plans and direct selling compensation plans.
Understanding “comp plans”
People think that you have to recruit as many people as you possibly can in order to be successful in network marketing.
That’s not true!
- You’re not paid to recruit, so recruiting a bunch of people is not going to get you where you want to go.
- The structure of the comp plan is going to determine your marketing strategy.
That’s what top earners know!
They define their business-building strategy based on a comp plan.
But we’re going to talk about how to make the comp plan somewhat irrelevant.
The problem with most MLM comp plans is that you don’t make enough money up-front, to cover the cost of operating your business and promoting.
Yet, you’re paying money upfront just to have access to the tools you need to learn and grow.
When network marketing isn’t made simple
Somebody joins the business and then might buy some product. (Hopefully, it’s a lot of product.)
You can only make money from the product volume that they purchase, as described in your comp plan.
However, what you get paid when you’re new, usually isn’t enough to cover your operating cost or your advertising.
That’s why most network marketers end up spending more money than they are making, even if they are successful with recruiting…
Based on personal experience, I know that these costs and the debt that goes along with it can start getting out of control pretty fast!
And before you know it, you’re already so deep in the hole that even if you recruit five to ten people your first month, you actually haven’t made your money back.
Again, that’s because you don’t get paid in this industry to recruit.
You get paid on the amount of volume you sell, as described in your comp plan.
And people might not be buying enough to help cover your your operating and advertising costs.
So that is the primary challenge with network marketing… Upfront, not much money for a lot of effort, but they goal is to make it up in volume as your team grows and duplicates.
Now lets look at the other side of the direct selling coin…
How direct selling differs from network marketing
Direct selling is a little different because the focus is on getting people to buy the product and less on recruiting.
These types of comp plans aren’t as deep, (meaning multiple levels of payouts from your team), as network marketing comp plans and usually pay a lot more upfront because products either have bigger margins or are more expensive or BOTH.
For example, if you bring in a new person, that person has to buy the product when they join, meaning you get paid a hefty commission on that purchase because of the cost and margins.
This is how you’re able to afford to operate your business and cover advertising costs.
That’s the advantage of direct sales.
You make more upfront.
The disadvantage is that there isn’t as much potential for residual income.
You only make money if the people immediately under you are buying from you.
You’re not paid “deep,” meaning…
You’re not paid on multiple levels
That’s the difference between direct sales and network marketing/MLM.
With network marketing you count on the growth of your organization so you can earn some residuals, and it’s more stable.
With direct sales you get paid more upfront on your efforts, but you don’t get paid on multiple levels.
In some cases, with direct sales you can get paid on two levels, and maybe up to 3 levels, but that’s it.
Most of the money is being made upfront.
There’s always another comp plan
There are also “hybrid” comp plans that are network marketing-esque.
These plans are different because they’ve figured out a way to pay more up front so you can cover your operating costs.
The point is that there are challenges we deal with when we’re involved in different comp plans.
My friend Kevin Latmore is an expert on comp plans.
He could give you the low-down on every single comp plan and tell you which ones are better.
Solving the dilemma of being paid to move product
The idea of advertising probably scares the crap out of you because you don’t think you can make your money back.
This is especially true if you’re already not making your money back from all the tools you’re investing in.
So you’re not making enough up front, and you’re not paid to recruit.
That’s the issue:
You’re paid to move product.
There’s two solutions to this problem…
One is simple.
Utilize social media recruiting strategies to make headway in your business.
This will allow you to grow your organization, so that you don’t have to invest in advertising.
To do this you’re utilizing the warm contacts in your social media feeds and connecting with new people everyday.
Social media recruiting is a great way for you to start.
To learn more about how you can implement social media recruiting strategies…
It was created by my friend Julie Burke, a multiple six-figure earner in network marketing, who personally sponsored 270+ reps and grew a team of 8,300 distributors, all from the comfort of her home in just 3 years.
Julie built 80% of her organization using social media, and 80% of her organization also uses social media themselves to recruit online as well.
You’ll learn how to expand your personal networks so that you’re not worried about only trying to recruit your friends and family.
But there’s also another solution.
And it’s the solution I personally used when I first got online, once I learned the how to create a “funded proposal” (which some people call a “self-liquidating offer.”)
Here’s the concept…
What if you could get paid to generate prospects and leads for your business?
How does it work?
Well, the idea is to get paid, even if nobody joins your business.
And when you build your business this way, it doesn’t matter how good you are at sponsoring and recruiting.
Because here’s the bottom line…
You’re only going to recruit a fraction of the people you prospect
If you’re REALLY good at prospecting then you should expect to recruit about five percent of the people that you talk to.
That’s just how the numbers work. (There’s always exceptions and I know people that have much better conversions, but by and large, those are the conversions you can expect)
A certain percentage of the people you talk to will show an interest, and a percentage of those people will want to learn more, and a final percentage of those people will actually join the the business.
Again, this comes out to about five percent.
So what do you do with the 95% who didn’t join?
Is there a way for you to monetize those people so that you can actually make more money, cover you your operating costs, and cover your advertising costs?
The answer is absolutely yes!
That’s the idea of a “funded proposal.”
You make money from the “no’s.”
Rather than making your network marketing company the focus of everything, you need to come up with contingencies.
Because if your network marketing business is not a fit, then you might have something else to direct them to, based on what you hear them say about their goals and aspirations.
That’s what we teach here at EMP, using attraction marketing to monetize the people who say, “No.”
This process hinges on selling a product upfront, before you try to recruit anyone.
Selling your own product is the secret
One way is to sell your company product, and you can do that if there’s enough retail margin.
Another way is to sell a congruent product that’s information-based like an eBook, video, or membership.
You can actually sell a product upfront to ALL your leads before you even talk to them about your business.
The product just needs to be related to the interest, problem or solution they came in to initially learn about.
Now some of you are thinking…
“Wait, if somebody came in to learn about my network marketing business, why would I sell them something else? That doesn’t make any sense.”
Well, think about this…
The best recruiters don’t lead by saying…
“Hey you wanna join my network marketing business?”
The best recruiters lead with addressing their prospect’s problem(s)
They are coming to you with a problem.
So, if you can sell your prospects something, which is relatively cheap and offers great value, it will not only help them with their problem, but if implemented correctly, will also accomplish three things:
That’s how you get paid to recruit people, by using a product YOU control (or have a big stake in) so that you can make enough money upfront to continue advertising.
That’s how a funded proposal works and is the secret Ferny first used to go to six-figures in network marketing and is also how he’s made over 15 millions of dollars in 10 years in his home businesses.
Now this might sound intimidating to set up for yourself, but this 10-day online recruiting bootcamp will walk you through the process, start to finish and options for having this already setup for you.
What’s even better is that you’ll benefit from having almost complete automation in your business.
That means you’ll not only passively gain prospects, but they’ll pay for themselves.
Plus, it also reveals how top earners use this strategy to generate 300-500 leads per day, 30-50 customers per day, and recruit 70-100 serious biz-builders into their business each month!
So if you’re ready to get started…
And if you found this content helpful, I would love to read your comments below!